Its also know as the SEO Cpoywriting but is is no different from normal copyritng.
As we always think that the content must be full of keywords but we should also think that it wont help the users to get a clear idea about what you are trying to say.
A content without feel is a same as a flower without fragrance or a car without engine.
For writing we need to follow some simple steps
1> Grab Attention
If the content does not grab attention for the reader then it is all lost. so the content should have a appealing factor like latest hot news some different idea , etc
2> Informative content
The Content must be informative.The visitor has to walk away having learned something valuable.
Ways to inform are to show how your product or service can make their lives better, give them more time, money or freedomk
3> Ask queries
Ask questions to the reader so that they can think and judge the product or service.
Like we can say that out product is best but how?
You should have a comparison with other products so that the reader can clearly understand.
As I said above, content writing for search engine isn’t all that much different than standard content writing. It’s all about creating good content that appeals to the visitors and meets certain criteria in terms of keyword usage.