Keyword may be the first thing which connect people with websites through search engines. Choosing appropriate keyword for your site is most important thing on seo. If you choose most relevant keyword for your web site it could help you to get top of the listing . Now from where and how you could get right keyword ? From the time of making and designing website if you looked at it then it is very good for seo. First you have to think that what kind of people you are targeting . And then you have to understand that what the best word visitors use to find your wesite. One thing you must follow that you should use that keyword in your site’s content minimum 2%-8%. And make that keyword little bid easier to remember. But don’t take very competitive keyword otherwise it will be very difficult to take at the first page.