CORPORATE IDENTITY
In the world of marketing, the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives is called Corporate identity. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture “the corporate personality”. At its most profound, the public feel that they have ownership of the philosophy. Generaly the amounts to a corporate title, logo , […]